Hamashkifa (which has a nice double-meaning in Hebrew meaning both "the one observing and in slang "someone who dresses you up with glasses") is Maya Sapir 's playground at the Intersection between optics, fashion and cultural investigations.

 

A brand which aims to twist the classical and challenge the conventional, but with a great respect to the past and even greater appreciation to Eyewear craftsmanship and top of the line materials. My name is Maya. I am Hamashkifa, the pop detective, and you are invited to my mind's eye.

Eyes are windows to the soul 

so let's make sure this window is functioning and looking at it's best